Optimization of Sales Structure and Execution
Practical Solutions and Optimization of Sales Structure
After the execution of advertising campaigns and sales development, the final stage is optimizing the sales structure. In this stage, the WhaleSales team can proceed in two ways:
- Deploying additional staff within the company (direct implementation of changes by our team)
- Providing a change plan along with a Gantt Chart (consultation and guidance for implementation by the internal team of the company)
Both methods include the following stages:
- Providing a change plan along with a Gantt Chart (consultation and guidance for implementation by the internal team of the company)
1. Sales Team Performance Analysis and Optimization
Goal: Improve the sales team’s productivity by refining processes and enhancing the skills of salespeople
- Assess individual and team performance of salespeople
- Analyze the sales and conversion rates of each salesperson
- Identify weaknesses in negotiations, follow-ups, and closing deals
- Provide specialized training to improve sales techniques
- Set KPIs to evaluate the performance of salespeople
- Execution Method:
- For the deployment method: in-person workshops and weekly sales team monitoring
- For the consulting method: provide a training plan with progress evaluation criteria
Tools: CRM, sales dashboards, sales performance analysis tools
Output: Increased conversion rate and team productivity
- For the consulting method: provide a training plan with progress evaluation criteria
2. Sales Structure and Process Optimization
Goal: Optimize the sales process from the first contact to the final deal closure
- Standardize processes for contact, follow-up, pricing proposal, and contracts
- Create workflows to speed up customer decision-making
- Reduce sales bottlenecks and eliminate unnecessary processes
- Design an automation system for customer follow-up and reduce response time
Execution Method:
- Design an automation system for customer follow-up and reduce response time
- For the deployment method: analyze data and implement changes directly in CRM and internal processes
- For the consulting method: provide a checklist of changes along with a map of optimized processes
Tools: CRM, marketing automation, business process management (BPMS) software
Output: Reduced customer decision-making time and increased sales speed
- For the consulting method: provide a checklist of changes along with a map of optimized processes
3. Pricing and Discount Model Optimization
Goal: Increase the attractiveness of sales offers without reducing profit margins
- Analyze the effectiveness of past discounts and promotions
- Optimize pricing models (pricing packages, volume discounts, etc.)
- Run A/B tests to evaluate the impact of new pricing models
Execution Method:
- Run A/B tests to evaluate the impact of new pricing models
- For the deployment method: analyze sales data and apply changes to pricing models
- For the consulting method: provide an analytical report on the current situation and recommendations for new pricing models
Tools: BI, financial dashboards, A/B testing tools
Output: Increased profitability while maintaining competitive pricing
- For the consulting method: provide an analytical report on the current situation and recommendations for new pricing models
4. Optimization of the Sales Team and Representatives’ Motivation System
Goal: Increase motivation and productivity of salespeople and business partners
- Review the effectiveness of current commissions and rewards
- Design new motivational models to boost sales
- Create targeted plans for each salesperson and representative
Execution Method:
- Create targeted plans for each salesperson and representative
- For the deployment method: test various models and implement a motivational pilot
- For the consulting method: provide different scenarios for the new commission system
Tools: Sales motivation management software, sales reporting systems
Output: Increased sales by motivating the team and distribution network
- For the consulting method: provide different scenarios for the new commission system
5. Provide Change Plan and Gantt Chart for Gradual Implementation
Goal: Have a clear action plan for executing optimizations
If the consulting method is implemented, WhaleSales provides a Gantt Chart with stages and timelines for executing the changes. This plan includes:
- Phase 1: Analyze and improve sales structure
- Phase 2: Optimize pricing and motivation models
- Phase 3: Implement changes in distribution system and marketing campaigns
- Phase 4: Monitoring and continuous optimization
Execution Method:
- Phase 4: Monitoring and continuous optimization
- For the deployment method: implement changes based on this plan and monitor progress
- For the consulting method: provide a timeline and checklist for the internal team to implement changes
Tools: Project management software like Trello, Asana, or Microsoft Project
Output: A clear roadmap for optimizing the sales structure
- For the consulting method: provide a timeline and checklist for the internal team to implement changes
How can WheleSales Consultants help you?
WhaleSales Consulting can help you optimize your sales structure and increase productivity. These services include:
- Sales Team Performance Analysis and Optimization: Evaluating the performance of salespeople and providing specialized training to increase conversion rates.
- Sales Structure and Process Optimization: Streamlining processes and accelerating customer decision-making using CRM and automation.
- Pricing and Discount Optimization: Analyzing and improving pricing models to increase profitability.
- Incentive System Optimization: Designing incentive models to increase sales and enhance team productivity.
- Providing Change Plan and Gantt Chart: Guidance for the gradual implementation of changes using project management tools.
WhaleSales’ goal is to increase sales and productivity through process improvement and enhancing the performance of the sales team.
Join us and take your sales to the next level!
Contact the Nahensa Sales Consulting Team today and benefit from our expert advice for sustainable growth and increased profitability of your business.
09127977942
